Free E-pub ♗ No Logo: Taking Aim at the Brand Bullies ♵ Bunatime.co

I wake up every morning, jump in the shower, look down at the symbol the Nike swoosh , and that pumps me up for the day It s to remind me every day what I have to do, which is, Just Do It. Internet entrepreneur Carmine Collettion, on a near navel tattoo, 1997 further reading ideas towards the end This is the first time in years that I ve been reminded of the Battle Of Seattle , the protest that was in 1999 I guess this shows one of the flaws that this kind of book might have when read I wake up every morning, jump in the shower, look down at the symbol the Nike swoosh , and that pumps me up for the day It s to remind me every day what I have to do, which is, Just Do It. Internet entrepreneur Carmine Collettion, on a near navel tattoo, 1997 further reading ideas towards the end This is the first time in years that I ve been reminded of the Battle Of Seattle , the protest that was in 1999 I guess this shows one of the flaws that this kind of book might have when read years after it s writing point 2001, written in 4 years This was the first time I heard about this author, before her other books Still, most of the stuff in here is readable, though the last part, No Logo , was hard to get through, not because of what was being talked about, but perhaps because it wasn t quite so gripping as the other parts.These are the parts Part 1 the surrender of culture and education to marketingPart 2 mergers, franchising, synergies, corruption, censorshipPart 3 employment issues temporary and part time jobs, movement of work to third world countries and what happens there Part 4 anticorporate activism in the late 1990s The cost of brand domination view spoiler ruling through sponsoring incl what the sponsored can say about the sponsor music, sports, places of education and so on selling things to kids youth false promises, getting killed for your clothes, invading your spaces with ads, snatching your cool nows, having a say in what the school gives you at mealtimes anti diversity local brands, shops, tastes pushed out , anti protest in their spaces censorship family values , bowing to China, lawsuits, removal of articles from papers moving jobs to third world countries, keeping others part time temporary with a few hours here and there etc work issues CEOs moving around, getting paid big the third world labor problem working conditions, very low pay, short term jobs, tax free for the labels enviromental damage incl oil companies , some of them on lands of native people Food sources spoiling hide spoiler Struggle General s Warning Blacks and Latinos are the prime scapegoats for illegal drugs, and the prime targets for legal ones. culture jammed changed cigarette ad Some label examples are written aboutwidely, including Nike, Wal Mart, Starbucks, Pepsi, and Shell This book gave me further reasons to dislike Ronald Reagan some of his law changes have caused some of the issues above With brands one shouldn t forget things like less visible brands container makers, university brands The brands were in general American, but some Canadian, British, and other non American brands appeared also.The dated view spoiler In general, the Internet has becomeimportant though how free it is now can be pondered The only online brands mentioned yes, I made a list are , AOL, and Yahoo And this rise of Internet meaning the emptying of a lot of malls.Spice Girls are sort of around though with less bang There seems to be less city or country based music scenes being popular like grunge, Britpop What s happened to Netscape CD Roms Sears shrunk Borders its WTC store is mentioned in the book Blockbuster HMV Virgin Megastores Discovery stores Body Shop takeover from L Oreal in 2006 The Ogoni people still no justice Portable CD players.There s no Facebook founded 2004 Livejournal is still quite new No hipsters mentioned No Netfrix, Viaplay, Hulu No sight of Napster, Pirate Bay.Guerrilla Girls, Critical Mass, and Reclaim the Streets are still around Adbusters still has some questionable issues, but is active hide spoiler We meet some familiar people Daniel H Pink, whose When book I ve read Bernie Sanders doing the anti Nike thing And Aung San Suu Kyi, whose still declared as activist saint she s not such a person these days Not so charitable here, Bill Gates I wonder if activism etc changes to the situation that was at the time of this book came out have changed also because of fake news, the rise of far right, misdirected anger when jobs were taken out to the poorer countries, and anti brand thing not necessarily being the fashionable thing of right now I may be wrong with some guesses And then there s the current trade war stuff with China, Mexico The author certainly feel still optimistic here, with some of a revolution Further reading ideas here Schlosser Fast Food Nation less dated talkingabout issues in this corner, incl Human costs Mitchell Cloud Atlas the Sonmi 451 parts Boorman Bonfire Of The Brands choosing abrand free lifeL.Chang Factory Girls factory life in China This book is about brands, and the issues that rise over their spreading, ruling, and domination Although this book is clearly US centric and some of the problems are stronger there than elsewhere , it s still relevant I made a list of brands mentioned I have been checking my made in country labels, and weighing my use of brand products, my choices of buying, and my label loyalities How much your purchases uniform you What sort of actions I might make because of what I know from here like use brands from my own country Time to ask yourself and change if you want to change, keep what you keep.This book may have its dated bits, but the important bits stay important This was published in 2000, coming out during the time when the internet bubble was riding high but before the fall of the Two Towers the ones in NY, not Tolkein s.Its subject matter was Shell, McD s, and Nike Social awareness was getting a second wind after languishing in general and now it was all about sweatshops Multinational corporations became our favorite bogeymen again , and this was when we could throw our weight behind small time activists and FEEL like we could accomplish some This was published in 2000, coming out during the time when the internet bubble was riding high but before the fall of the Two Towers the ones in NY, not Tolkein s.Its subject matter was Shell, McD s, and Nike Social awareness was getting a second wind after languishing in general and now it was all about sweatshops Multinational corporations became our favorite bogeymen again , and this was when we could throw our weight behind small time activists and FEEL like we could accomplish some great seeming things like getting all the exploiters out of Burma so as to take away the support of that regime.Remember those times Add awareness to the whole Banding idea, the feeling that Corporations are real people with souls ha , and see this as a way to stop bad practices by attacking their PR image Then realize that the problem goes sooooooo much deeper Much deeper than this book is prepared to take it, except to realize that these highly visible multinational corporations were great as a rallying point but even if anyone could break them down and hold them accountable, it was EVERY OTHER corporation doing the exact same thing that makes the situation seem rather hopeless.So, and rightly so, this book does not delve into the economics and politics that made the rape of underdeveloped countries possible the policies and the greed and the perfectly legal practices that can ravage whole countries, their land, and devastate indigenous peoples.It can t It s a problem that requires widespread awareness everywhere and the knowledge of all the interrelated contributing factors to combat We all need to be aware and awake to not just the fact of injustice, but the causes The only real way we can combat this problem is by waking the real slumbering beast of humanity from its ignorant dream Free E-pub ♱ No Logo: Taking Aim at the Brand Bullies ⚖ There S A Bad Mood Rising Against The Corporate Brands No Logo Is The Warning On The LabelOnce A Poster Boy For The New Economy, Bill Gates Has Become Global Whipping Boy Nike S Swoosh The Marketing Success Of The Nineties Is Now Equated With Sweatshop Labour, And Teenage MacDonald S Workers Are Joining The Teamsters What Is Going On No Logo, An Incisive And Insightful Report From The Frontlines Of Mounting Backlash Against Multinational Corporations, Explains Why Some Of The Most Revered Brands In The World Are Finding Themselves On The Wrong End Of A Bottle Of Spray Paint, A Computer Hack, Or An International Anti Corporate CampaignNo Logo Uncovers A Betrayal Of The Central Promises Of The Information Age Choice, Interactivity, And Increased Freedom And As Job Security Disappears, The Respectful Reverence Which Corporations Enjoyed As Engines Of The Economy Is Also Dissipating As Is Their Protection From Worker And Citizen RageEqual Parts Cultural Analysis, Political Manifesto, Mall Rat Memoir, And Journalistic Expos , No Logo Is The First Book To Put The New Resistance Into Pop Historical And Clear Economic Perspective Naomi Klein Tells A Story Of Rebellion And Self Determination In The Face Of Our New Branded World Ok ok ok, I know the hype surrounding this book Your dreddy activist friend keeps recommending this to you That dirty hippy that is a total vagabond is doing the same Well, what sold me on this book was an image taken from a busy street with all of the logo s removed using Photoshop Striking And the book is long, interesting and at times redundant Naomi Klein is hot, first of all, but mainly she s right Advertising ruined the planet Basically We could argue that human desire and the Ok ok ok, I know the hype surrounding this book Your dreddy activist friend keeps recommending this to you That dirty hippy that is a total vagabond is doing the same Well, what sold me on this book was an image taken from a busy street with all of the logo s removed using Photoshop Striking And the book is long, interesting and at times redundant Naomi Klein is hot, first of all, but mainly she s right Advertising ruined the planet Basically We could argue that human desire and the weakness of popular opinion is the culprit, but advertising exploited those weaknesses, and replaced them with pollution, child labor, illegal labor and DMZ bullshit, globalization, and all of the things we were warned about happening by Orwell, PKD, Huxley, and movies like Alphaville, 1984 and Brazil.It s not exactly like any of those things, but it could beright Klein is a muckraker that is very biased But she has to be Extreme situations call for extreme measures, and her suggestion is to not conform to consumerism George Washington and Jesus were non conformists, too A compelling and worthy book Klein sets out the ways in which corporations and globalisation have changed our world, and this not always for the better She outlines how companies such as Nike are hollowed out entities, merely a brand and a marketing machine selling dreams of sporting superstardom and ghetto cool to teen wannabes In these companies production is offshored via subcontractors and well paying jobs in the US and Europe have become minimum wage jobs in the third world Labour A compelling and worthy book Klein sets out the ways in which corporations and globalisation have changed our world, and this not always for the better She outlines how companies such as Nike are hollowed out entities, merely a brand and a marketing machine selling dreams of sporting superstardom and ghetto cool to teen wannabes In these companies production is offshored via subcontractors and well paying jobs in the US and Europe have become minimum wage jobs in the third world Labour relations and environmental standards are far below western norms in these offshore production facilities Klein points out the riches that this creates for the leaders of such companies, which contrasts sharply with the grinding poverty suffered by the factory workers in faraway lands.Klein shows how some people are resisting the bombardment of constant marketing, subverting brands and their marketing messages, and highlighting abuse of labour in distant factories This activism is creating better awareness of what is happening behind the corporate facade, and is forcing change on the companies There are some detailed case studies of these campaigns which illustrate how a focused action can bring about small changes There is also a section on some spectacular own goals as the corporates have tried and failed to squash dissenting messages about their brand the McLibel case being the most well known In the UK at least The book reminds me of one that had a profound effect on me many years ago, The Hidden Persuaders by Vance Packard, which explained how marketing and advertising influences all that we do In fact Hidden Persuaders is name checked in this book.Thought provoking if somewhat polemic at times the passionate need to make a particular point undermined the message It was strange too to read a book about big corporations that does not mention Google,or Facebook and has only fleeting reference to Apple The book was written in 2000, before the tech behemoths came of age.I am not sure what message to take from this book On the one hand it confirms my long held suspicion of mega brands, but their ubiquity and the similarity in their method is depressing I m trying to read through all of Naomi Klein s oeuvre, because I think she is one of the great diatribists of our time Shock Doctrine is one of the most eye opening pieces of non fiction I ve ever had the privilege of reading, and This Changes Everything, about climate change, has changed my behavior and attitude toward my surroundings probablythan any other book No Logo is not as impressive an entry into her pantheon, but it prefigures the talent that she would display in her I m trying to read through all of Naomi Klein s oeuvre, because I think she is one of the great diatribists of our time Shock Doctrine is one of the most eye opening pieces of non fiction I ve ever had the privilege of reading, and This Changes Everything, about climate change, has changed my behavior and attitude toward my surroundings probablythan any other book No Logo is not as impressive an entry into her pantheon, but it prefigures the talent that she would display in her later works Perhaps it s because it was a bit dated references to the influence of MTV and Nike abound brand hegemons like Apple whose share price has since increased by a factor of about 300x do not even merit mention Sweatshops were the cause celebre of the 1990s, and it s hard to say whether we hear less about them because corporations recognize that it s no longer profitable to employ exploitative sweatshop labor as Klein points out revenue and not morality is always the gravamen of this calculus , or because we grew fatigued by the effort and tolerate them now, or at least their slightly less exploitative post 1990s iterations.One highlight of the book came toward its end, when Klein talks about the agency of youth consumers and of disenfranchised yet culturally relevant black and brown youth who live in the nation s cities It s pretty incredible that brands as powerful as Nike and Disney caved to the pressure of these individuals, who understood themselves to have been chumps for paying 30x the cost of a shoe, and having engaged in the exploitation of other marginalized people throughout the world in so doing, all to pad the larders of megarich companies who had co opted their sense of style and fashion to begin with It s kind of great that people won t tolerate hostile corporate forces invading their space To wit, I ve been venturing beyond my West Brooklyn Lower Manhattan ambit of late, and have found myself in the Bronx, in Central Queens, and in white ethnic enclaves like Greenpoint Milo Yiannopoulos, the smugly execrable male Ann Coulter low rent Oscar Wilde with a bronzer problem who is currently afflicting our society with his provocative yet wholly warmed over ideas in the Trump era, is putting out his own book, entitled Dangerous I m all for free speech, and come from the Millsian Skokie line of ACLU types who think that one of the only things America is truly great at, and has benefited from, is its staunch defense of freedom of speech in the public arena Even if they were repellent, which they surely are, I would defend Mr Yiannopoulos right to advocate his views But freedom of speech is important for allowing new ideas to surface, not for perseverating the same Muslims are bad White men are responsible for all cultural innovations and Women make up rape allegations for attention tommyrot that has been around since the Crusades, if not earlier, and has been widely discredited for centuries we need this type of public voice like we need lectures about why the Earth is flat Mr Yiannopoulos is a gadfly, and he has never propounded an original idea other than that he is somehow noteworthy, as far as I can tell Anyway, I noticed that ads for his book, Dangerous, were cynically posted all over the subway stations in less gentrified areas, ostensibly because people in the other areas would not tolerate their living spaces being desecrated by such an inane, bigoted idiot and his quest to enrich himself by sowing dissension And happily, I noticed that of all the ads on the subway, even in the areas not teeming with effete latte liberals like myself, these ads were almost always the only ones torn down, desecrated, denounced, destroyed As Klein notes, there may be no legal theory to support these actions, but one of the most powerful ways in which people can revolt against the invasion of their spaces and communities by hostile, capitalist attempts to make money off of them and their neighbors is through hostile, pointed destruction of the property that these forces use to accomplish their aims I m sure that Mr Yiannopoulos would have some tired quip about the breeding of these people or their motivations, and how it shows that the left read the not extreme right is intolerant of free speech, but this really just reflects an overbroad view of the protections to which private property and money are entitled, and a cramped view of the ways in which speech, protest, and dissent can, should, and will increasingly be expressed Klein surely had good intentions when she wrote this book Unfortunately it does not take long to realize that she has no idea about what she is actually talking about Her understanding of economic processes can be labeled as highly flawed The impressions she is giving about production facilities is dangerous To think it is for the best interest for developing countries to close these factories is arrogant and plain wrong Despite what Naomi Klein is trying to imply, the vast majority of the Klein surely had good intentions when she wrote this book Unfortunately it does not take long to realize that she has no idea about what she is actually talking about Her understanding of economic processes can be labeled as highly flawed The impressions she is giving about production facilities is dangerous To think it is for the best interest for developing countries to close these factories is arrogant and plain wrong Despite what Naomi Klein is trying to imply, the vast majority of the factory workers is happy to have these jobs and nobody is forced to take them The big bad international corporations did not lower the working standards, if anything they raised them Workers are still treated the worst in native enterprises That being said, there is still a lot of room for improvement.For some reason she further confuses every kind of vandalism with an organized, big time anti globalisation campaign.I still gave the book 2 stars, because the chapter about lowered working standards and marketing strategies in the western world was interesting enough.This is no good book by any means though and does not earn half the acclaim it is given Rise of the Corporatocracy3 May 2012 As I mentioned under The Shock Doctrine, this book is about the internal problems with the American Empire as opposed to the external concerns to the rest of the world In a sense it is the idea that our culture is being destroyed by a culture of consumerism and that idea of profits before people is the main motivator of the modern corporatocracy We do need to put this book in context though, being written at the end of the 90s, just after the Rise of the Corporatocracy3 May 2012 As I mentioned under The Shock Doctrine, this book is about the internal problems with the American Empire as opposed to the external concerns to the rest of the world In a sense it is the idea that our culture is being destroyed by a culture of consumerism and that idea of profits before people is the main motivator of the modern corporatocracy We do need to put this book in context though, being written at the end of the 90s, just after the anti globalisation protests in Seattle, an event referred to by many as the Battle of Seattle I guess the events really brought to the forefront how the American Government was willing to go to war with its own people to protect the interests of the corporatocracy However, remember that between 1989 and 2001 there was no real external threat to the United States, and as such there was no way of distracting the population to an external threat, so another means of distracting them was required The concept of the brand is not new, however it is during this period that we begin to see a rise against the corporatocracy which resulted in a rejection of the militaristic foreign policy of the early 21st Century I am going to be honest though, there is nothing different now than there was during the rest of US history, though I will point to the writings of Howard Zinn to direct you to the discrimination and oppression that has been a mainstay of American, and in fact world, history Things have changed though, and one of the major things was the rise of the middle class The appearance of the middle class did bring about massive changes in modern society, and one had resulted in the French Revolution However, industrialisation also brought about the rise of the working class With the appearance of the working class, the middle class was allowed to develop whereas the working class were then oppressed However, with the rise of communism, and the fear of a world wide revolution, the working class was appealed to, and universal healthcare at least in the British Empire as well as minimum wages and benefits, were introduced The problem with this was that hiring labour became muchexpensive Now I seem to have diverged a bit, though in many cases I tend to like to try to put a few things in context Now, I do very much agree with Klein s assessment here, however I do feel that there are a few misleading ideas, such as the idea of cheap labour in poorer countries Now, don t get me wrong, I am opposed to the mistreatment of any human being, and am opposed to unsafe and discriminatory work practices This was something that was thrown out of the western world over 100 years ago, however it has simply moved to the developing world Low wages are not necessarily the problem though, since if you do travel to these places you will discover that the low prices of goods therethan makes up for the low wages For instance, it costs around 100 a night to stay in a hotel in Melbourne, while it costs 30 a night in Hong Kong, and in Bangkok I found a hotel for 14 though my friend s comment was that it was probably a pretty shitty hotel However, low wages are still a problem, but what makes things worse is cost cutting as a means to increase profits If, for instance, the manufacturer cuts costs so that the worker is working long hours, has no breaks, is not allowed to go to the toilet, and the workplace is so unsafe that accidents regularly happen, then that is not good However, the price of the shoes, or the shirt, in Australia does not change, despite the factory in Australia closing down and the one in Asia opening up This is not a means to make the goods cheaper, but a means to increase the profits of the corporation, and in turn the shareholders No only are the workers being exploited, but so are the consumers in Australia One thing she talks about is the concept of space Basically space is being taken over by the corporatocracy Once one would go shopping on the main street and spend some time in the town park That is no longer the case main street has closed down and much of the activity has moved to the shopping centre There is a big difference between the town centre and the shopping centre and that is that the town centre is a public space while the shopping centre is not What that means is that the owner of the shopping centre has complete control over what goes on there, thus creating an ordered and sheltered place where people can go and spend money and not be disturbed However I have noted that at times The Body Shop have plastered their shop with anti corporate logos, even in the middle of a Westfield Shopping Centre The further idea of no space is that all of our space is being taken up with advertising, and that the main thought forms of today is the brand logo However branding once again in not new Christianity has been using the brand logo for centuries, and in many was it has brought about the development of the brand as a means of advertising The brand has also been used in the past to mark possession, such as slaves or cattle However, you could say that the modern brand also marks possession We see the swoosh on a shirt or my shoes and we know that they are Nikes Nothingneeds to be said, but then I raise the question of whether those of us who wear the brand are in fact possessions of the company I would say not, however to me it is a means of cheap advertising, though the cheapest form of advertising is always word of mouth Personally, I must admit, I like Coopers Pale Ale, and as such I will wear a T shirt with the brand on it though I should also point out that the T shirt was given to me as a gift I guess, if the brand was a brand that I didn t like, then I wouldn t be wearing it unless of course I was paid to do so, then I wouldn t have a problem, unless of course it was something that I was violently opposed to Some have suggested that the modern corporatocracy is launching a war against the middle class To be honest I am going to dispute that namely because the corporatocracy needs the middle class, and even a cash flushed working class, to survive Things have changed dramatically since this book was published, as the corporatocracy attempted to increase profits by increasing availability of credit However, thepeople got into debt, the less of an ability they have to pay it back, and when they cannot pay it back the debt must be written off Come 2008, the entire economy reaches the brink of collapse, and the banks have not yet recovered The economy survived, barely, and some still say it is on life support However, many of the masters of the economy have fallen from grace, but this was not through the actions of demonstrators and protesters, but through their own greed In the end it is much like a Shakespearian tragedy As mentioned, the corporatocracy need the people to survive, to create and grow their profits, but they have effectively reached critical mass All of the jobs that filled the pockets of American workers have gone overseas, and as such these workers have been left without anything Further, their savings accounts have also been drained and their credit has been maxed out, therefore they no longer have any money left to partake in the consumer society Sure, the staples such as Walmart and McDonalds can survive because everybody needs food, but the others can t Instead, with no money left to suck out of the working class, they need to look elsewhere for support, and unfortunately that does not exist in the developing world The workers there are still underpaid and cannot afford the luxuries of the west Therefore, in the end, the corporatocracy is its own worst enemy, and its endless pursuit of power and profits is going to be its own undoing Though I still love the free market capitalist who hated short sellers I know this has nothing to do with this book, but I have to mention it It is typical of the hippocracy of the extreme capitalist They love the free market right up to the point that the market spins around and smacks them in the face, then they will jump in with regulations in an attempt to protect their profits All I can say is if you want a free market, then you have to accept all of the free market, both good and bad Personally, I see nothing wrong with short sellers, and in fact I actually quite like them because they piss off the capitalist to no end This book for me really brings the phrase ignorance is bliss to life No, I do not want to support a mega, multi billion dollar operation that ships its jobs over seas so that it can pay pennies if that on the dollar for labor And low wages aren t the worst of what s offered to the Vietnamese, Taiwanese, Chinese workers etc usually women who wove together my Gap top and glued the sole onto my favorite old school Nikes Hey Check out my new kicks I m keeping it real, yo But then, what This book for me really brings the phrase ignorance is bliss to life No, I do not want to support a mega, multi billion dollar operation that ships its jobs over seas so that it can pay pennies if that on the dollar for labor And low wages aren t the worst of what s offered to the Vietnamese, Taiwanese, Chinese workers etc usually women who wove together my Gap top and glued the sole onto my favorite old school Nikes Hey Check out my new kicks I m keeping it real, yo But then, what the fuck am I gonna do Becoming politically and socially aware takes effort And I m lazy.Still, just like when I go to spend money I don t have on something I don t need I hear my nagging boyfriend s voice in the back of my head saying You don t need another pair of jeans, now that I ve read this book I ll beconscious of where the item was made and what that means to me No Logo, much like The Jungle and Fast Food Nation is less about the end result i.e finger in the can of beans or 16 year old factory worker who isn t allowed to take a break to change her tampon and to ensure that her monthly gift doesn t interfere with production her pay comes every 28 days just like her Aunt Flo and is dependent on her ability to either stave off bleeding all together or just sit and bleed in her clothes like a good little worker andabout how the decisions various corporations make to skimp on labor i.e people affects that corporation s local workforce and, ultimately, the global economy.What really gets my panties in a wad in this book and in general is the fact that the money these heroes save The Gap, Nike, Levi s, Apple your usual suspects on production costs goes into constructing their brand What Klein emphasizes throughout the book is that these days it s no longer about what you sell, but how you sell it that brings in the big bucks So fuck you Mr and Mrs American Worker We don t give a shit how you re gonna make a life for yourself We ve got some ipods and iphones to sell We need glitz, gloss, gimmicks and cool so that our profits can soar and our stockholders can continue to afford high priced male hookers and those things don t come cheap.Another depressingly shitty aspect to this idea that profits should promote brand over worker is the fact that most American corporations not only offer low wages with no benefits, but often even in times of profit lay off workers to keep a steady stream of income flowing into the marketing department Hooray Now we can get Lebron James, Michael Jordan, Tiger Woods, Mohammed Ali and that hot Russian chick that plays tennis for that new G campaign Gatorade is so 2006 You have to evolve to stay ahead in THIS game.Guh It s all so vomit inducing And frustrating And aggravating And I just feel so helpless to do anything about it Plus, Old Navy jeans are fucking cheap and I m a temp for Apple so they re all I can afford Besides, isn t turning a blind eye The American Way Three cheers for denial Incisive and trenchant, No Logo investigates multinational corporations exploitative labor practices and sinister marketing techniques Sketching the history of the public spheres fall during the eighties and nineties, Klein considers how corporations managed to eviscerate organized labor, outsource production, and terrorize nations across the Global South, all while encouraging citizens of developed countries to think of themselves only as consumers and corporate brands as lifestyles After the Incisive and trenchant, No Logo investigates multinational corporations exploitative labor practices and sinister marketing techniques Sketching the history of the public sphere s fall during the eighties and nineties, Klein considers how corporations managed to eviscerate organized labor, outsource production, and terrorize nations across the Global South, all while encouraging citizens of developed countries to think of themselves only as consumers and corporate brands as lifestyles After the author reflects on why people are both eager to turn on corporations and buy their products, she spotlights then promising forms of anti corporate activism, from culture jamming to divestment campaigns, and argues that anti corporatism could unite disparate social movements into a force capable of toppling capitalism The book s analysis is insightful, even if the last part, focusing on the consumer activism of the 90s, feels dated